3 Reasons Offline Lead Generation has Lost Out to Online Lead Generation

If you are hanging flyers on doorknobs and making cold calls to grow your business, this post is for you! The days of relying solely on offline lead generation are long gone. Online lead generation is not only more efficient, it is more successful. Here are the top 3 reasons why you need to start focusing your attention on your online lead generation opportunity.
  1. You Spend Less Money
Every business owner likes the idea of spending less money. Online advertising is more cost effective. There is no printing involved or physical product that needs to be delivered. There are multiple sites and options for advertising your company and connecting with potential customers without spending a penny. You can connect with your target audience for free on social media platforms like Facebook, Twitter and Instagram. You can spread valuable information that leaves viewers wanting more through YouTube videos, all while saving your marketing budget. Customerthink.com has found that the average business saves hundreds of dollars per contact by using online lead generation over being offline.
  1. You can Target Your Attention
When you send out a mass mailing you can restrict your marketing to a certain location. When you setup a Facebook ad campaign you can restrict your ad to people that are in the desired location, age range and that have a certain hobby or interest that is similar to your business. You can pay to advertise to only the people that fit in the demographic of your target audience. Many times businesses end up advertising to unqualified leads. This can be not only a waste of money, but a waste of time as well. If you are spending time on unqualified leads you are wasting time in the long run. These people do not convert to sales, which does not earn you a profit. While you will still run into some of this with online generation, your targeted online efforts will greatly reduce the numbers of unqualified leads.
  1. You Save Time
By using the Internet through social media, a core website or blog posts you are able to reach thousands of people in a matter of minutes. The information that you supply to your target market is able to be shared by them to other people in their network that could become your potential customers. It is not possible for you to reach the same amount of people as quickly if you are focused solely on offline marketing. Many small business owners think that online marketing efforts are a better fit for large corporations, but that couldn’t be further from the truth. Small businesses can benefit from online lead generation by saving their valuable time and money, two resources that small businesses typically have less of than larger businesses. Take the step today of putting the Internet to work for you. Get back some of your hard earned money and time that could be better spent in other areas.
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