One of the best ways to get the biggest bang for your marketing buck is to create shareable content. This helps you not only to gain the clicks and views of your readers, but also to expand your market reach as well. Members of LinkedIn are striving to showcase themselves as an expert in their field to grow their business. If they can share valuable content to others it helps them to gain authority with their connections as well. But, how do you create shareable content that LinkedIn users are going to want to pass along? Write Creative Titles The title needs to entice people to read your article. A popular quote from David Ogilvy says, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” This means that you should be putting thought into writing your titles. They should be catchy and pique the interest of the reader, while giving an accurate description of what the content is about. You will quickly lose readers by using misleading titles.Comments are open:1
- Include numbers – Readers love top 5 or top 10 lists. List articles are easy to scan and for that reason alone many readers are willing to click to your content to see if you have anything of value to offer.
- Use Adjectives – Words like free, intriguing and effortless pique the interest of people browsing through their timelines.
- Use Question Words – Many people searching online are looking for information or a solution to a problem. Using words like “how” or “why” let the reader know that you are going to provide them with useful information.