4 Ways to Create Shareable Content on LinkedIn

One of the best ways to get the biggest bang for your marketing buck is to create shareable content. This helps you not only to gain the clicks and views of your readers, but also to expand your market reach as well. Members of LinkedIn are striving to showcase themselves as an expert in their field to grow their business. If they can share valuable content to others it helps them to gain authority with their connections as well. But, how do you create shareable content that LinkedIn users are going to want to pass along? Write Creative Titles The title needs to entice people to read your article. A popular quote from David Ogilvy says, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” This means that you should be putting thought into writing your titles. They should be catchy and pique the interest of the reader, while giving an accurate description of what the content is about. You will quickly lose readers by using misleading titles.
  • Include numbers – Readers love top 5 or top 10 lists. List articles are easy to scan and for that reason alone many readers are willing to click to your content to see if you have anything of value to offer.
  • Use Adjectives – Words like free, intriguing and effortless pique the interest of people browsing through their timelines.
  • Use Question Words – Many people searching online are looking for information or a solution to a problem. Using words like “how” or “why” let the reader know that you are going to provide them with useful information.
One formula that many writers use to form titles is: Number + Adjective + Keyword + Promise Know Your Audience When you know whom you are targeting with your content you will be able to write in a way that appeals to the reader. The phrases you use and concepts you discuss can vary greatly if you are talking to a millennial compared to a baby boomer. Use this information to connect with your audience. Don’t worry about appealing to the masses, pick your audience and focus on them. Be Personal The LinkedIn platform is about connecting with others in business. Being personal and real with people online can help them to build trust with you. Write in your voice. People enjoy reading content that is written in a conversational tone, so give them what they want. Don’t be afraid to use emotion. This is just one more way that others will feel connected to you, which makes them more likely to share your content. Think Outside of the Box There is a lot of similar content online. It can be hard to stand out from the crowd if you are writing the same type of content as everyone else. Think of ways to set yourself apart. Write content where you approach a common problem in your industry from a new angle. Get creative. Don’t be afraid to ask your connections what they want to know from you and what questions they are looking for answers to. Expanding your connections and showcasing your expertise is the key to succeeding on LinkedIn. To create content that others want to read and share you need to stand out from the crowd and catch their attention. Begin implementing these strategies to see your content reach expand.
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