5 Reasons Facebook Isn’t Going Anywhere

5 Reasons Facebook Isn’t Going Anywhere

Social media is no longer something that businesses have to wonder about the benefit of. The statistics have shown that businesses need to be using social media to stay connected with their audience. However, it can be difficult for companies to know which platform to invest their efforts into. The following 5 reasons show why Facebook is worth getting your marketing attention in 2019
  1. You can target your audience

Facebook ads allow you to hit a very targeted audience with your information. In the past, companies would have to pay for an ad in a newspaper, a billboard, or even a spot on television and then hope that the right people were seeing the information. However, Facebook allows you to choose exactly who you want to show your advertisement to. You can select your audience based off things like gender, occupation, interests, and location.
  1. Facebook has a diverse audience of its own

When you want to get your message out you want to make sure that the right people are seeing it. That means you need to make sure that you are on the platform where your audience is. Facebook is one of the most widely used platforms by people from all generations. And, people are on Facebook all throughout the day constantly checking their feed.
  1. Facebook Live makes video marketing easy

The importance of video marketing in 2019 is huge. People are consuming more video content than ever before in history. If you want your content to stand out then you need to include video. Being able to use Facebook Live makes it really easy for you to take just a few minutes to connect with your customers. It also helps that video has been shown as a great way to build trust for your brand.
  1. Makes customer service easier

Through the use of Facebook Messenger you can make it really easy for your customers and prospects to reach out to you with any questions that they have. There are even chat bots that you can use to help provide your customers with quick responses to their commonly asked questions.
  1. Give your brand a personal touch

Facebook makes it easy for you to give your business a personal touch. Your customers want to know the people behind the business. You can use Facebook to tag your employees, share behind the camera type posts, and do live demonstrations of your products. Facebook has shown that it has stood the test of time. It continues to grow and expand along with the times. It also integrates with Instagram allowing you to create and share posts between both platforms. If you want to succeed with Facebook this year there are a few things you need to remember. The first is that consistency is key. You can’t just post randomly. You need to find out when your customers are online and then be available to interact with them. Secondly, you need to be “social.” Social media marketing is not about posting an advertisement and taking off. Use the platform to share valuable information and fun posts to help engage your audience.
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