A Starter’s Guide to SEO

SEO. Those big letters that you keep seeing everywhere, but aren’t exactly sure what to do with it. Search engine optimization is important, but it can feel overwhelming when you are new to the process. And, if you have looked into hiring someone to do the work for you, it can be expensive. This puts many small business owners in the position of needing to figure it out on their own. Don’t let that scare you. Use the tips in this guide to get your SEO campaign off to a great (and effective) start.
  1. Use a Plugin for SEO

The start of your SEO campaign is to have a good website. Good doesn’t have to mean expensive and it can be simple. WordPress is a popular website builder and offers many pre-made free templates to get you started. Using the right building tools will help you easily take advantage of SEO. While you are having your website setup consider using a SEO plugin to help you optimize your site. These tools will help you with the technical side of optimizing your site. They usually include tips and explanations to help you know exactly what changes you need to make to your webpage.
  1. Niche Down

The broader your target market is the harder it will be for you to optimize your site to your specific audience. However, if you take the time to find your niche you will be able to find the keywords that will apply to your target audience.
  1. Optimize Your Site

Once your website is built and includes the fundamentals to optimize your site, you need to get to work with adding content. Create categories and subcategories to make your site easy for the search engines to crawl. You want to have page titles that include some of your target keywords, and around 300 words on each page. The content should be well written and provide valuable information to your customer while still utilizing our keywords.
  1. Blog

Blogs are a great way to improve your SEO ranking. When you post regularly on a blog you are providing the search engines with new pages of content to crawl. You can include keywords in your post, which provide one more thing to bring your audience to you. Set a schedule for when you will publish new content and then stick to it. Don’t forget to use images and videos as well as written content.
  1. Check Your Strategy

If you don’t have a way to check your analytics then you don’t know if your efforts are working. Use a tool such as Google Analytics to see how much organic traffic you are getting to your site. This tool will help you to see how many page visitors you are getting, what they are looking for, how long stay on your site and other valuable information. Remember that there is not “one size fits all” SEO plan. But there are proven strategies that you should be trying to implement. Make sure that you are checking to see if your efforts are working. If they are – great keep going. If they aren’t – start making small changes until you find what is bringing your business the greatest success.
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