Add Video Content to Your Marketing Strategy with These 3 Easy Tricks

If you have put off dabbling with video thus far because you are intimidated by the idea, it is time to face your fears. You may have gotten along fine in the past without including video in your marketing strategy, but that is quickly changing. It does not matter what business you are in, it is becoming harder to compete. Video content will give you a competitive edge, especially against competition that is not quite ready to step out of their comfort zone with it.
  1. Broadcast Live Video
Live broadcasting has become incredibly popular in recent years. Platforms like Meerkat and Periscope make it easy to stream live video all over the world. You are able to reach a larger audience and give your content a sense of urgency. Plus, by being an early adopter of live broadcasting you put yourself and your message in a position to stand out from the crowd.
  1. Promote Your Own Content
Sometimes, the best way to tell people what else you have to offer is with a short video. For example, say you have a website dedicated to outdoor gardening (perhaps you even sell supplies or seeds), and you wrote an eBook on a special area of gardening, such as greenhouse or hydroponics. Rather than add more written content to your site that may get overlooked, create a quick video about it on your landing page with a link to buy or download your eBook. You may also want to check out Vidyard’s video marketing handbook, if you want to get a little more creative with your videos.
  1. Video and Other Important Information
If you sell products, you might want to create videos to show how they work. If there are items that need assembling, then a step-by-step video guide is sure to be appreciated. Do you sell a health supplement? Interview someone reputable on the product explaining the benefits and proper usage. You could also do sneak previews or training videos. You can take one simple video and add it to YouTube, create a podcast and a syndicated podcast, using clips as teasers to share on social media. Getting started with video content can be intimidating. But if you take it one step at a time, you will find that it is not nearly as terrifying as you are imagining. Don’t be afraid to experiment to see what works best for your business.
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