Boost Your Google and Facebook Reviews with These 5 Proven Strategies

Word of mouth is the best form of advertising. With so much business being conducted online now, online reviews are expanding the way that you can use word of mouth advertising to help your business. Consumers check online reviews for companies prior to doing business with them, so it is well worth spending your time on increasing the number of online reviews that you have on both Google and Facebook. Instead of focusing your efforts on trying to find new customers, work on getting high reviews from your existing customers, and your prospects will find you. Get started with the following strategies.
  1. Start With This Question

Don’t be afraid to ask your customers for online reviews. Studies have found that if you start by simply asking your customer “Do you think of yourself as a helpful person?” will improve your chances of getting them to provide a review. In fact, the research shows that over 70% of people in the survey provided feedback after being asked this question.
  1. Use Tools to Automate the Process

Asking for reviews does not need to be a manual and time-consuming process. There are many tools available online that will help you automate the process. The software will make it easy for your customer to provide feedback after doing business with you. One company using this strategy increased their number of reviews by over 200% in a number of weeks, going from only 27 reviews to more than 70.
  1. Share Your Reviews

When you receive reviews from customers that had a great experience with your business, take the time to share it on social media. When your prospects can see that you are taking care of your clients, they will be more likely to want to do business with you. You can use a tool such as eClincher to automate the posting of image cards sharing your reviews on your social media channels.
  1. Spread Testimonials Throughout Your Website

Instead of having one page on your website where you list all of your testimonials, spread them out throughout your website. Include one or two reviews on every page of your site. By doing this you will be giving your prospects little reminders everywhere you look of the fact that you do great business and your customers are happy.
  1. Utilize Video Testimonials

Some things cannot be communicated clearly just through written words. If you want to appeal to the emotions of your prospects, ask a few of your loyal customers to do video testimonials. This allows people to connect on a deeper level with your review. Vidrack is a great option for an affordable resource to help you record your videos. Use of the internet has drastically expanded the number of businesses that you compete with. That makes it even more important to gather reviews from your satisfied customers. Once you have reviews, use them to build trust with your prospects in order to gain their business.
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