How to Build Your SEO the Right Way

The term SEO (search engine optimization) is everywhere now. Gone are the days of placing an ad in the newspaper or having a simple website and calling it good. If you want to be growing your customer base and online exposure today, you need to build your SEO rankings. There are many articles online that share tips and tricks on how to play the game of tricking search engines into moving your site up in the search results. These strategies have consisted of things like keyword stuffing and link building, but the search engines are getting smarter. If they catch on that you are “cheating” to improve your ranking you might just find yourself being blocked altogether. Just like in business, cutting corners will only get you so far. If you want to build your SEO the right way keep reading. It All Starts With Your Name Back in the days of the phone book companies would choose business names like A1 Roofing so they would be at the top of the list of roofers listed in the yellow pages. This strategy is no longer effective. You want to choose a unique business name that will stand out from the crowd. If a potential client is trying to find your business online and your name is similar to many other companies it may be hard for them to find. Find a way to set yourself apart so you will be easy to find online. Setup Your Website the Right Way Make sure that the descriptions for your website give an accurate description of what your business does. Take full advantage of meta data by having strong page descriptions, title and meta tags. Include frequently searched words and phrases in your descriptions, but only if it sounds natural and not like you are stuffing. Add a Blog A regularly updated blog that is embedded in your website can help improve your SEO rankings. Post on a schedule so your clients can know when to expect new information. Write about what you know. If you are too busy to write, hire a ghostwriter to do it for you. There are many sites online like, Upwork, where you can find freelance bloggers at a price you are willing to pay. Make sure the content you are posting matches what your customer wants and adds value. Use Social Media Once you have your website and created a blog you will want to drive traffic to it. The use of social media is a great way to encourage people to visit your website and your blog, and when they do it improves your SEO ranking. Spend time finding out what which platform the majority of your customers use and then focus your efforts in that direction. Use a variety of posts and make sure to provide links to articles on your site. Have a Searchable Site like to quickly find the information that they are looking for. When they can’t find what they are looking for on a website they will quickly move on to a new website. Make sure that you have a search option on your site for your readers to use. The majority of people will not look on the second page of search results and that is why it is important to have good rankings so your business will show close to the top. Improving your SEO rankings will not necessarily happen overnight, but every improvement that you make will have an impact. Develop a plan from these five tips and continue to work at it; before you know it you will be finding your site rising to the top.
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