How to Create a Video that Sells

How to Create a Video that Sells

If you’ve been paying attention to any of the trends in social media for 2019 you’ve heard that video content is where it’s at for the year. It allows your audience to connect with you which helps you to establish trust. It also gives your audience content that’s super easy to consume. With that being said, you can’t just post any video and think that you are going to get great results. The trick to social media videos is to create videos that sell without making you sound like a salesman. These five tips will help you do just that.
  1. Tell a story

People connect with stories not sales tactics. One of the best ways to get people interested in what you want them to buy is to connect them and pull them in with a story. Paint a picture for them and bring them along on the ride of the buyer’s journey.
  1. Have a plan

The best videos are ones that are thought out. Your video doesn’t have to be clever or funny or incredibly deep and thought provoking, but you need to know what the purpose is. And, to add to that, the purpose needs to be that you are providing value to your audience. Educate them, entertain them, or support them. Have a strategy.
  1. Be strategic with the thumbnail image

The thumbnail image is the image that shows before your audience clicks ‘play.’ Don’t underestimate the importance of the image you use for this purpose. This should be a high-quality photo that will show what they can expect in the video itself.
  1. Draw them in

You only have a few seconds to get your viewer interested in your video. You need to hook them from the very start so they will want to continue watching. The longer it takes you to get them interested, the fewer people are going to still be watching when you get to the point you are trying to make.
  1. Keep it going

We are inundated with branded messages day in and day out. That makes it hard to remember what you saw. You need to keep your message in front of your audience. An effective and underutilized strategy to do this is remarketing. This is when you retarget the audience that has already saw your message before. This helps you to get the biggest bang for your buck When creating a strategy for your social media video content make sure that you aren’t just duplicating content that’s already been done. Learn from successful campaigns that other businesses have run but make sure to create yours in a way that stands out from the competition. With all the content that consumers are being exposed to you want to make yours something that they can easily connect with and remember once it’s not in front of them anymore. This means making sure you have a strong purpose for every piece of content that you put out there.
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