Predicting what will actually go viral is a lot like letting everything ride on one number at the Roulette wheel. There are some things that just take off, and no one really knows why. That being said, you may not be able to predict if something you post will go viral, but you can set your posts up for the potential of going viral by covering all the basics.Comments are open:
- Easy to Read – If people have to consult their dictionary app just to get through the post then there is little chance it is going to go viral. Many are reading on their phone while stuck in traffic (passenger seat of course), walking the dog, waiting for their kid to get off the school bus, etc. They don’t want to put a lot of thought into it.
- Don’t Forget to Edit – If you have misspelled words, poor punctuation and random words capitalized, people will not share, no matter how interesting the content is. Some people just can’t bring themselves to have careless errors on their page.
- Strong Title – You have seconds to lure readers in as they are scrolling through the feed. You need a strong and interesting title and intro that will give them a reason to want to read more.
- Include a Photo – Content with photos gets read and shared significantly more than posts without. In fact, posts with photos on Facebook have an 87 percent interaction rate. Those without are around 4 percent. Don’t rely solely on the photo though. If you have one monster block of writing it is probably not getting shared even if it is attached to a great photo. Small paragraphs and bullets can go a long way in making a post more visually appealing.
- Trigger Their Emotions – People tend to share out of emotion. Whether they are overjoyed by a heartwarming post or heartbroken by a sad story really makes no difference. Just be careful not to choose sides in a sensitive story or you could set yourself up for backlash.
- Check Your Facts – Always make sure your post is trustworthy. If facts need to be checked, do a little searching on Google first. If you are sharing a news story, make sure it is not from one of the many satire news sites on the Internet.
- Timing is Everything – A post is more likely to get shared on Monday when people are at work and checking social media on their phone than at midnight on a Friday or Saturday night. However, weekends and early evenings have potential, too.