The Social Media Mistakes Real Estate Investors Must Avoid

When navigating social media platforms, you quickly learn that are plenty of mistakes to be made. And adding to this maze of complexity is that each platform seems to have its own handbook for best practices and proper etiquette. For example, what you do on LinkedIn does not always translate into a successful strategy for Twitter. Or pictures that you post on Twitter might not be the best ones to also use on Instagram. But despite all of the differences across these various social media platforms, there is one mistake that applies to each of them. And failing to avoid it can spell trouble for your entire social media strategy

The Social Media Strategy Killer

No matter what platform you are using, there is one mistake that real estate investors should never make: having an incomplete profile. You might be saying to yourself, “Wait, really? That does not sound like that big of a deal.” Trust us. It is.

Why Complete Profiles Are Essential

Your social media profiles – again regardless of the platform – are incredibly important for a number of reasons. First and foremost, a complete profile looks professional. This means that when visitors come across it, you put yourself in a position to be both credible and trustworthy. Think about it. If you came across the business profile of a local business claiming to be the premier solution in the area for ‘X’ service, but their website entry was left blank (or even worse – directs to a wrong or dead link), or there was no information on the “about us” section, would you have any confidence in reaching out them? We wouldn’t. Secondly, completely filling out your profiles makes it easier for you to be found, both by potential buyers and sellers looking for your services as well as by search engines. Understand what is going on here. If I am looking to sell my house fast, chances are that I am going to start with a Google search. And Google is going to return to me results that they trust with information and companies who can help with my search. So if Google does not trust your business, then they are not going to share your business with those who are searching for it. Even if in all actuality, your business is the perfect solution, if your online profile and presence does not match up or meet Google’s trust criteria, you will not be found.

Other Information to Consider

Once you have completed your profiles, ensuring that they are accurate in terms of your business’ name, address and other essential information, you become much easier to find in a Google or native social search. Now it is time to amplify this information. One easy way to do this is claim your business’s name and any relevant URLs or handles. Ideally, you are able to keep your handle consistent across the various platforms. So if your business name is XYZ Properties and you based out of San Diego, you would try to keep the name the same for each platform. That means your Facebook Business Page would be set up under XYZ Properties and your Twitter and Instagram handles would be @XYZProperties. However, if the desired username/handle is already taken, find a combination that still makes sense but allows you to own the handle. Maybe it is @XYZPropSanDiego or @XYZPropertiesSD. Again, whatever you settle on make sure it is close – if not the same – across the board. So much of finding success online lies in doing the little things correctly. And when it comes to your social media profiles, this means completely filling out your profiles with up to date and accurate information. You should have images wherever there is an option, your website should be included, your “about us” should be filled out, your business hours listed, etc. The more information you are able to provide both the potential customers as well as the search engines, the better your chances of being found.
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