Why Local SEO is Important for Growing Your Business

Years ago just having a website put you ahead of the competition, but not today. If you have a website, but aren’t focusing on your search engine optimization (SEO) you are missing opportunities to grow your business. If you have a brick and mortar business or focus on serving a particular of specific area, it is even more important for you to focus on your local SEO. What is Local SEO? Many times when consumers are searching for a business online, they are not only searching for the desired type of business, but they are also searching for a certain location. For example if a family is looking for a new home, chances are they will enter the word “for sale” and the city that they want to live in. Search engines have been evolving over time and have begun to incorporate the “local” part of your search into your results on their own. This means that if a family searches the word “home for sale” in the engine, it will automatically provide results based on the location. The results on the first page are going to show those companies that have high local SEO rankings. Why does this matter? If you own a business that profits from local customers, you want them to be able to easily find you. You want to make sure that your business has a higher local SEO ranking than your competitor so the consumer finds your business first. What can you do to help? Many businesses understand that SEO is important, but they don’t know what to do to improve their ranking. If you are looking to boost your local SEO ranking, try the following strategies:
  1. Set up Google My Business – Google is by far the most popular search engine being used by consumers, so it is important that you establish and verify your business with Google My Business. Include the important details like: business name, address, phone number, website, hours of operation and images.
  1. Don’t Forget the Other Search Engines – Even though Google is the most used, you don’t want to miss any potential customers that are using the other engines. Setup business pages on the following sites as well: Yahoo Local, Bing Places, Yelp, Foursquare, and Localpages.com. Don’t forget to make sure that your information is correct and consistent on every listing.
  1. Use Social Media – Find out which platform your target customer is using and then get to work advertising. Engage with your customers on social media. Reviews and interaction on social can improve your local SEO ranking. Check out the following platforms to see where you will have the largest reach: Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Tumblr. Advertise and talk business on social media, but also post things that will get your customers to engage. Find a way to connect. Always respond to reviews, comments, and questions, even if it is just a simple “thank you.”
  1. Get Links – Having links to your website will help your company to move up in the SEO rankings. The better your SEO is, the better your local SEO is.
Getting traffic to your site and your business is no longer as easy as having a simple website. If you want higher rankings for your company you are going to need to invest time into developing and sticking to a plan to improve your SEO. Start with these strategies and continue to customize your plan as you see what strategy is bringing you the desired results.
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